Growing businesses in East Anglia to be supported by new marketing club

Businesses in East Anglia with ambitious growth plans are set to benefit from a new marketing club being launched by a Norwich-based start-up marketing agency.

Rechenda Smith has launched Nurture Marketing in Norwich, to help businesses in East Anglia grow

Nurture Marketing is the brainchild of marketing expert Rechenda Smith. Originally from Sheringham, Rechenda has worked in the marketing field for over 18 years, for a range of in-house companies including Colchester Institute and Diss-based Hey Girls as well as regional agencies Mosaic Marketing in Colchester and Ipswich-based web agency, Itineris.

Nurture Marketing, launched this month, will offer a range of bitesize marketing courses delivered live and online by Rechenda, and members will also be invited to join a free online marketing club for entrepreneurs and regional marketing managers to share ideas and best practice. Courses will be £30 but Nurture Marketing will be running a monthly free taster marketing course for local businesses to take advantage of.

Photo: Rob Dodsworth

She said: "After nearly two enjoyable decades helping to grow other people's businesses, it was time to make that leap of faith and set up my own enterprise. After working in web, email marketing, PR, comms and content, I felt I had a well-rounded suite of tools and expertise to help business in the region expand. I've also delivered a roadshow of regional email marketing training sessions in my career, including courses at Jarrold Training. I can't wait to get stuck into The Marketing Club to create something of real value to local business owners and marketeers alike."

Rechenda Smith, 39, now lives in Old Catton in Norwich was previously the national face of the Chartered Public Relations and was shortlisted for the East Anglia Young PR person of the year. She has established Nurture Marketing for start-ups and growing businesses in East Anglia that need marketing support and training.

She continues: "Nurture Marketing needed to offer something different to businesses, so as well as the training courses, I have developed a set of core values that will help attract like-minded partners.

"These include transparent pricing with all costs available to view online, price inclusivity so a start-up with little to no marketing budget can access free blog posts and webinars whereas larger firms in East Anglia can access regular managed marketing support or professional marketing training for their team.

We also care deeply about our planet. From offering recycled and sustainable print options to offsetting all projects through tree planting with Ecologi, Nurture is committed to reducing our impact on the environment. Where possible, we prioritise video meetings that can be done without travel, and - of course - only work with companies in East Anglia, which certainly helps.

"Finally, we're committed to buying local and have signed up to the Norfolk Chambers of Commerce, the Norfolk Network and Norfolk Pro Help to ensure we are serving the communities in which we work."

Photo caption: Rechenda Smith, who was previously the national face of the Chartered Public Relations and shortlisted for the Young PR person of the year, is offering marketing support services as well as training for local businesses with her new Norwich-based start-up agency, Nurture Marketing (Photo: Rob Dodsworth).

Courses will run monthly and topics include Facebook for Business, How to Get Free Publicity for your Biz, How to get your Website Found Online, Content Strategies and Personal Branding for Business. Courses are £30 per person and can be booked online. For more information, please visit: www.nurturemarketing.co.uk